Artist Xu Ziyi’s work spans a wide range, from “fossil” installations grounded in historical materiality to performance pieces that engage social issues. At its core, the practice holds both archaeological rigor and the radical intensity of performative expression. The design challenge was: how to build a digital container that is sufficiently “transparent” and “stable,” so it can clearly organize complex information without dissipating the work’s raw energy.

I did not pursue a flashy visual style. Instead, I defined the site as a “digital archive.” The overall visual tone stems from a commitment to rationality. By using standardized, highly legible sans-serif typefaces, and a layout logic resembling museum collection indexes (such as the linear alignment of work titles, editions, and dimensions), I built a rigorous, searchable information framework for the artist’s entire body of work. This sense of rational order directly responds to the work’s deep engagement with historical documents and social structures.

To hold the “madness” within the work, I used large-scale, borderless negative space to create a white cube-like stillness. This design is not decorative. It is meant to anchor the user’s attention entirely on the work itself, including the texture of the installations and the tension of the performances. With an extremely flattened structure, I removed all nonessential ornamentation and navigation layers, making the work the only visual focus and ensuring its internal energy can still be transmitted directly and raw through the screen.

Everything was simplified. The interaction logic was reduced to the most intuitive scrolling and clicking. This Invisible design makes the site itself transparent. During use, the design fades away and only the natural flow of the work remains. This non-oppressive interaction not only offers high usability, but also creates a proud, undisturbed viewing experience that matches the artist’s serious and profound expression.